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Axcell Business Services
Case Studies

Results speak louder than credentials.

Real outcomes for real businesses. Names and metrics shared with permission.

0%Client retention rate
0%Average overhead reduction
0+Engagements
0Countries Served
Manufacturing · Textiles · Egypt

Costing & Pricing Strategy Transformation for the Textile Industry

8–12% → 25–35%Net profit margin
Textile manufacturing financial transformation
Executive Summary

Axcell, Egypt's distinguished financial consulting firm, specializes in crafting bespoke solutions to navigate the unique challenges that businesses across sectors face. This case study demonstrates Axcell's instrumental role in redefining the costing and pricing strategies for an Egyptian apparel manufacturing company serving big brands in the textile industry. The company, despite its reputable clientele, was grappling with an inefficient costing system and inaccurate pricing, which significantly eroded its profitability. Axcell's intervention involved implementing a robust costing model, transitioning the company to Zoho Books, and recruiting a competent chief accountant, leading to increased profitability and business resilience.

Client Challenge

Our client, a prominent apparel manufacturer in the textile industry, was operating in a challenging environment characterized by pricing inaccuracy and a faulty costing system. These shortcomings resulted in a profitability level that lagged significantly behind its industry peers. The company urgently needed a comprehensive review and overhaul of its costing and pricing mechanisms to regain its competitive edge and profitability.

The Axcell Approach

Understanding the challenges at hand, Axcell executed a multifaceted approach to enhance the client's costing and pricing strategies. We worked closely with the production team to redefine the costing system, identifying true variable and full costs based on a thorough analysis of capacity and output volume, including seasonality considerations. This comprehensive review gave the company a clear understanding of its position and the pricing models it could leverage. Next, we facilitated the transition to Zoho Books, a dynamic software solution known for its customization capabilities, tailored to accurately account for the production cycle and ensure correct cost information flow. To fortify the company's financial management, we recruited a chief accountant who managed transactions efficiently and provided management with reliable financial reports.

The Outcome

Axcell's strategic intervention led to a transformative shift in the client's costing and pricing strategies. With a revised costing system and efficient accounting software in place, the company experienced significant improvements in its pricing accuracy. Consequently, they were able to secure a profit margin exceeding 55% per piece, with overhead costs contained within 15%. In terms of overall financial performance, the company saw its net profit margin (after taxes and interest) surge to between 25–35%, a substantial increase from the 8–12% it had recorded in previous years.

Startups · Egypt · Falak / EBRD

Strategic Financial Outsourcing for Startups

Investor-readyReporting delivered consistently
Executive Summary

Axcell highlights its role in revolutionizing the financial landscape for several startups through strategic outsourcing solutions. Recognizing the challenges faced by these young businesses in managing their finances, Axcell offered them comprehensive financial support, helping them shift their focus back to their core business. The result was an efficient financial framework allowing for less stress in business management, reliable monthly financial reporting, and a transparent overview of financial performance for their investors. This was facilitated through collaboration with Falak, an accelerator funded by the European Bank for Reconstruction and Development (EBRD) in Egypt.

Client Challenge

Many startups often grapple with financial management due to limited resources and expertise. They struggle to maintain updated financial reports while juggling their business's core aspects. Consequently, they face difficulties in making informed financial decisions and presenting a transparent financial overview to potential investors.

The Axcell Approach

Axcell adopted a dual-pronged strategy. We outsourced a competent financial team for these startups, providing the necessary financial leadership and expertise. This team effectively managed the startups' financial departments, allowing business owners to concentrate on core operations. We then implemented Zoho Books to streamline accounting and generate reliable, accurate monthly financial reports.

The Outcome

Axcell's intervention led to a dramatic improvement in financial management for these startups. With the outsourced financial team and Zoho Books in place, they were able to shift their focus back to core business, leading to substantial growth and expansion. The startups benefited from consistent, accurate monthly financial reports that surpassed basic requirements, offering valuable insights into financial performance and bolstering investor confidence. This was part of a successful partnership with Falak (EBRD-backed accelerator).

Technology · Software · Egypt

Financial Resilience and Success in the Computer & Software Sector

Net profit growth in one year
Software company executive reviewing a financial dashboard from a Dubai office
Executive Summary

A well-established computer and software sector company found itself in financial disarray — unable to accurately recognize profits, cash flow, or rely on financial reporting due to inadequate accounting infrastructure and leadership. Axcell stepped in to analyze, recalibrate, and provide guidance, leading to a tremendous turnaround in the company's financial performance and operational resilience.

Client Challenge

The client had lost sight of its financial compass. They were grappling with an unreliable accounting system and unsatisfactory financial leadership, resulting in inaccurate profit reports, overestimated tax payments, and an unclear view of their financial position.

The Axcell Approach

Our expert team identified the issues and charted a comprehensive recovery course. The reported profits were scrutinized and adjusted — a critical revelation emerged: the company had been overestimating its profit for years, thus overpaying taxes. Once we clarified the true profit margin, we implemented Oracle NetSuite, which substantially enhanced the client's ability to capture accounting information timely and accurately. We brought on board a financial controller who rebuilt the accounting and financial reporting structure from the ground up, ensuring monthly, reliable reporting.

The Outcome

Axcell's intervention reshaped the client's financial landscape. The company was able to realize its accurate profits, which, although lower than initially reported, served as a wake-up call for management — triggering a renewed focus on acquiring new business. As a result, the company saw an impressive increase in profitability, achieving five times the previously reported profit within a year. Their improved financial standing attracted investors, fulfilling the entrepreneur's objective of scaling up the business.

200+
Engagements

Healthcare · Manufacturing · Technology · Retail · Logistics · Media · Professional services

Most of our client work is confidential. The three case studies above are the ones we can name; the rest of the 200+ engagements span industries across Egypt, UAE and the GCC.

Testimonials

From the clients themselves.

Yousef Abed
Yousef Abed
General Manager, Software Design and Development at STC Solutions · Saudi Arabia

We have been working with Axcell for more than one year now. They provide us with expert advice in relation to our annual accounts, bookkeeping and tax rules. Mr. Hazem Kassem and his team at Axcell are very professional, and always give clear advice and guidance in a prompt and efficient manner.

Axcell is a great support in handling all finance-related issues. Mr. Kassem and his team were able to bridge the different financial requirements between Egypt and Germany. It is my pleasure to recommend Axcell to other companies operating in Egypt.

Christoph Angerbaner
Christoph Angerbaner
German-Arab Chamber of Commerce
Mohamed Fahmy
Mohamed Fahmy
CEO, IST Networks

Axcell helped us completely improve our financial reporting and select and implement Oracle NetSuite for our regional business across MENA, the UK and Turkey. The result: revenue growth, significant profit improvement, and a reliable cash flow position.

We turned to Axcell during a crucial period when we faced unexpected challenges in our Accounting Department. Their on-site professional integrated smoothly with our team. We've collaborated with Axcell for five years — grateful for their unwavering support.

Heike Schaulies
Heike Schaulies
Director, Blue Flag Freight Logistics
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